Hello everyone. Shaishab here. For the last few months I have been trying to get some concept of behavioral finance. It is one of the most important and vast portions of the equity market. Lots of concepts came under this behavioral finance like Sunk Cost Fallacy, Psychological Constraints, False Consensus Effect, Myopic Loss Aversion, Confirmation Trap, Peer Pressure Effect, Availability Heuristic and so on. I did not know much about this concept. Just trying to make a note on one of my favorite concepts so that after 10-20 years I can read it and evaluate my present thinking. It is one the biggest portion of the equity market. I did not know 1% of this, so I may be wrong in some portion. The main thing in behavioral finance is that, as Rakesh Jhunjhunwala said in 2012 in a lecture in Flame University “Behavioral Finance can not be taught, it has to be learned.” Now comes to one of my favorite concepts of Behavioral Finance. Which is g...